Why join the course?

Companies are looking for people who can meet one challenge: developing sales while attracting and retaining customers. That’s why they’re looking for people who can manage sales processes and implement marketing initiatives tailored to their market and target audience.

The Mastère Marketing and Communication at Marseille Business School is a bac+4/bac+5 course, available as an initial or sandwich course, training professionals capable of effectively managing and developing a company’s commercial activity. Throughout the course, you will learn through practical and theoretical courses, ideal for understanding all the issues and complexities of this business sector. In direct contact with professionals in the field, you’ll have all the tools you need to develop your expertise… Throughout the course, you will develop solid skills in sales management, marketing, communication, management, negotiation and business strategy.

You will also learn to master the tools and techniques of commerce, analyse markets and devise action plans to develop sales – skills that are highly sought after by employers in a variety of business sectors. The knowledge and skills acquired during the course will enable you to adapt to market developments and anticipate industry trends.

  • Initial training
    • 2 days at school per week
    • Minimum 44-day work placement, alternating with courses
    • Work-linked training
  • 2 days a week at school and 3 days a week in the company
  • Registered at Level 7 "Manager opérationnel d'activités" of the Répertoire National des Certifications Professionnelles by decision of France Compétences dated 19 May 2021 - Issued by Ascencia Business School.

Find out more about the French RNCP certification →

 
  • International marketing manager
  • International Project Manager
  • Human resources manager
  • Business developer
  • Sales manager
  • Marketing manager
  • Purchasing manager
  • Product manager
  • Web Project Manager
  • Product Manager
  • International Trade Manager

Training programme

Learning objectives

Design and implement commercial strategies with the aim of increasing a company's profits and profitability

Manage a team and motivate staff to achieve set objectives

Ability to analyse the market and trends in order to meet customer needs

Win new prospects and build customer loyalty by implementing specific sales initiatives

Know how to use data analysis tools to make decisions and improve sales performance

Mastering the main stages of the international marketing plan

What we teach

1st year

Company environment

Marketing strategy

Communication strategy

Project management

Soft Skills

Business Skills

  • Business Skills
    • Masterclass
    • Workshop
    • Projet professionnel
    • Projet d’entreprise : Création site web
  • Company environment
    • Digital culture and strategy
    • Digital law
    • Corporate and brand social responsibility
    • Business ethics
    • Environmental and social issues
  • Marketing strategy
    • Marketing campaigns
    • Mobile marketing
    • Consumer sociology
    • Brand content strategy
  • Communication strategy
    • Communication campaign
    • Social media management
    • Crisis communication
    • Internal communications
  • Project management
    • Project management
    • Budget analysis
    • Team management
    • Agile methods
  • Soft Skills
    • Mastering the art of the pitch
    • Convincing and uniting
    • Leadership
  • Business Skills
    • Masterclass
    • Workshop
    • Professional project
    • Business project: Website creation

2nd year

Company environment

Marketing strategy

Brand strategy

Professional techniques

Soft Skills

Business Skills

  • Company environment
    • Brand strategy
    • E-reputation
    • Geopolitics
    • Digital law
    • Corporate governance and policy
  • Marketing strategy
    • Influence marketing & communication
    • Innovation marketing
    • International marketing
    • Green marketing
  • Brand strategy
    • Growth strategy
    • SEO
    • Google Analytics
    • Inbound Marketing
  • Professional techniques
    • DTP
    • Fundamentals of RGPD
    • Big Data
    • Packaging & Merchandising
  • Soft Skills
    • Conflict Management
    • Storytelling
    • Advanced Leadership
  • Business Skills
    • Masterclass
    • Workshop
    • Professional project
    • Business Game

Rejoignez-nous

Vous souhaitez rejoindre la communauté Marseille Business School ? La procédure d’inscription et d’admission est simple et totalement gratuite. Nous vous invitons dans un premier temps à nous contacter afin de vous convier à nos sessions d’admission.

Rejoignez-nous

Vous souhaitez rejoindre la communauté Marseille Business School ? La procédure d’inscription et d’admission est simple et totalement gratuite. Nous vous invitons dans un premier temps à nous contacter afin de vous convier à nos sessions d’admission.

Innover, s’épanouir, réussir.

Nous contacter

4 - 6 Rue Berthelot, 13014 Marseille

Tel: 04 12 04 53 60

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